Monthly Archives: March 2008

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Debtbuster Loans Optimized PPC Landing Page

Posted on by James Rowe

This design hopes to split the sales messages off onto a front page and then concentrate more on support and reassurance messages on subsequent pages. This design went live in Feb 2008 and so far has had mixed results. Click through rates once customers arrive on the app form are very good but the extra [...]

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Loans Calculator In Javascript

Posted on by James Rowe

We could see that a huge amount of SEO traffic was navigating to the calculator even though the links to the calculator were not emphasised. We added the calculator to try and engage that traffic in order to improve CTE. By giving customers access to the functionality that they want we hoped to keep them [...]