Manage your online store with Magento Ecommerce Article by Manish Rawat In this competitive online market, everyone is in quest for one or the other platform for a successful business enterprise. The market is down poured with various software and applications that offer one of the best possible services and ways to be able to manage your business well in the software arena. And, in this aspect, Magento development has come up as an open source platform, which provide the best and the most efficient ways to deal with the e-commerce issues. Here are some of the important and the mandatory issues that a platform should avail while coming up with an ecommerce web development, and Magento has never failed to satisfy its customers, they are as follows– Open Source: One of the most important benefits is that, it is an open source platform i.e. it is free and the code is open to the public, as a result it is able to provide cost-effective solution. Features: The standard version of Magento includes all the features required to execute a high-quality ecommerce store. Basics such as the shopping cart software, catalogue management, search; checkout and administration functions are all built-in. Flexibility & Conversion: Being flexible Magento permits us to make changes in the existing features or introduce new ones. Drupal has an extension for Magento which assist integration of Magento into a Drupal based website. While converting from a different platform, there are many tools which let you to import products, clients and order details from other carts such as OS Commerce and X-Cart. Search Engine Optimization: Magento draws attention of new customers with its Search Engine Friendly (SEF) URL structure and SEO tools. From initially it’s been built to support SEO, Magento auto-generates SEF URL’s, even down to the links in the Layered Navigation, sitemaps for search engine submission as well as to show on website, and a popular search terms page. One can achieve further control by using Magento’s URL Rewrite tool to detail the exact structure of specific product pages, and organize the Meta information using Magento’s intuitive administration interface. Active Community: Magento has a strong, vibrant and worldwide community of developers who keep on reporting their problems, provide suggestions and share ideas. Many of the developers write open source extensions that append to the features. Varien, Magento’s creator has offered a roadmap which allows users upgrade their websites more effortlessly. Architecture: The basic structure of Magento is well architecture, designed and flexible. This makes for a stable reliable platform. Customer Service: Enhance customer satisfaction with the self-service and backend tools built-in Magento. Customers can have the right to use feature-rich accounts to view order status and obtain tracking information directly on the website, as well as submit requirements via the contact us form. Customer Service agents can view customer account details, their order history, products in their shopping carts and wish lists, so that the agents can effectively answer questions and finalize orders for customers via the Call Center dashboard. About the Author PixelCrayons offers best ecommerce website development & designing services, online shopping cart development, Magento development & designing services and other ecommerce software services.