This wordpress site uses a highly integrated design, that allows for the company to add or modify their services and for the information to filter right through the site. This included an accordion menu and javascript fading banners, all aimed at letting the company promote their services to the best of their ability.
Here I descibe in detail my approach to taking a working control landing page and turning it into something all together more effective. My landing page optimization process, fully at work. The current “control” page The current landing page has evolved through vigorous AB split testing on PPC. We utilize our highest volume term for [...]
It is times like this which I had an expert typographer at hand. Instead I have to make do with trial and error and the mixed opinion of my friends and colleagues – which is always a rather ugly and unpleasant business. The question is which fonts work best on the following briefus.com logos? briefus.com [...]
This design hopes to split the sales messages off onto a front page and then concentrate more on support and reassurance messages on subsequent pages. This design went live in Feb 2008 and so far has had mixed results. Click through rates once customers arrive on the app form are very good but the extra [...]
We could see that a huge amount of SEO traffic was navigating to the calculator even though the links to the calculator were not emphasised. We added the calculator to try and engage that traffic in order to improve CTE. By giving customers access to the functionality that they want we hoped to keep them [...]
This application was the technically most advanced that I built for Central Trust and involved AJAX validation and postcode lookups as well as front-end only Javascript for tooltips and highlight the section you are in.
In Sept 2007 I designed a new landing page and added a number of enhancements to the application form. Primarily these were client-side enhancements based on usability. The design was never fully utilized but the application form enhancements were retrofitted to the current site. This new design was an attempt to add clearer messaging and [...]
Until this release very little effort had been made to increase the sites visibility in natural search engines. This version of the site was used on all none landing pages and was more text based, it went live Sept 2007. http://www.debtbusterloans.com The homepage is optimised for the UK Loans keyword (loans by itself being extremely [...]
I’ve entered a charity event somebody at work is running and in a bid to get the highest priced ebay item I’m shamelessly linking to my site everywhere I can. It’s a charity event raising funds for the NSPCC! The aim is to sell a £5 item from a charity shop on ebay – to [...]
The Central Capital Mortgages site has been running for a number of years with limited profitability. My redesign has made huge improvements and at present other marketing campaigns have been suspended to concentrate on PPC as it has become the most profitable channel for the business. The site went live Jan 2007. This new design [...]