Here I descibe in detail my approach to taking a working control landing page and turning it into something all together more effective. My landing page optimization process, fully at work. The current “control” page The current landing page has evolved through vigorous AB split testing on PPC. We utilize our highest volume term for [...]
Landing page optimization is the process of honing the pages your visitors land on to achieve a particular objective – this could be buy something, read an article or give you some data. I’ve just completed a fantastic course from Marketing Experiements covering this topic – very good material, well presented and the weather was [...]
This design hopes to split the sales messages off onto a front page and then concentrate more on support and reassurance messages on subsequent pages. This design went live in Feb 2008 and so far has had mixed results. Click through rates once customers arrive on the app form are very good but the extra [...]
This application was the technically most advanced that I built for Central Trust and involved AJAX validation and postcode lookups as well as front-end only Javascript for tooltips and highlight the section you are in.
In Sept 2007 I designed a new landing page and added a number of enhancements to the application form. Primarily these were client-side enhancements based on usability. The design was never fully utilized but the application form enhancements were retrofitted to the current site. This new design was an attempt to add clearer messaging and [...]
Until this release very little effort had been made to increase the sites visibility in natural search engines. This version of the site was used on all none landing pages and was more text based, it went live Sept 2007. http://www.debtbusterloans.com The homepage is optimised for the UK Loans keyword (loans by itself being extremely [...]
The Central Capital Mortgages site has been running for a number of years with limited profitability. My redesign has made huge improvements and at present other marketing campaigns have been suspended to concentrate on PPC as it has become the most profitable channel for the business. The site went live Jan 2007. This new design [...]
As the companies creative team (web and traditional) grew, we required a system for managing our briefing system. I designed and wrote briefus to meet this need. All members of our marketing department have access to the system and are able to create new briefs. One of the creative team leaders then assigns the brief [...]
I designed the loans4tenants site and created the logo, although there was a colour scheme change before we went live. I build the site myself, including the application form, which includes optional sections and pages – up to a maximum of 10 pages. The application form includes some javascript to hide and show sections and [...]
This is the Central Capital loans and mortgages site, mainly used for marketing to customers. It links through to the centralcapitalloans.com and centralcapitalmortgages.com sites. It went live Nov 2006. The homepage is packed with marketing messages with the main emphasis on users selecting either a loan or a mortgage when we direct them to the [...]