magento_admin

Magento 1.4 Checklist/Cheatsheet

I’m starting to work on more and more Magento websites and there are so many little gotchas and configuration settings I thought I would start compiling a list of things to make sure I check while I do the development.

w3cblog

Web standards and why I really don’t care

Web standards and why I really don’t care Originally published: 2nd March 2009 but before the content gets lost I thought I would republish it here! I really think this view is even more valid now we have HTML5 and CSS3 appearing, not to mention dealing with IE6, 7, 8 and 9! Read why I [...]

sherpa-test-page-1

Savings Calculator – Landing Page Optimization

Here I descibe in detail my approach to taking a working control landing page and turning it into something all together more effective. My landing page optimization process, fully at work. The current “control” page The current landing page has evolved through vigorous AB split testing on PPC. We utilize our highest volume term for [...]

briefus_logos

Development of a logo for briefus.com

It is times like this which I had an expert typographer at hand. Instead I have to make do with trial and error and the mixed opinion of my friends and colleagues – which is always a rather ugly and unpleasant business. The question is which fonts work best on the following briefus.com logos? briefus.com [...]

p-cert-lpo-nd-200

Landing page optimization certification

Landing page optimization is the process of honing the pages your visitors land on to achieve a particular objective – this could be buy something, read an article or give you some data. I’ve just completed a fantastic course from Marketing Experiements covering this topic – very good material, well presented and the weather was [...]

Presenting briefus.com

briefus.com finalist in Bright Young Things 2008

Despite the project still being in the early stages of development I managed to get to the final of Schroders sponsored Bright Young Things and received some great advise from my mentor Julian Winser. I’m sure this will all be a great help in the long-term development of this creative agency workflow tool. It even [...]

debtbusterloans-landing-page-optimization-page-1

Debtbuster Loans Optimized PPC Landing Page

This design hopes to split the sales messages off onto a front page and then concentrate more on support and reassurance messages on subsequent pages. This design went live in Feb 2008 and so far has had mixed results. Click through rates once customers arrive on the app form are very good but the extra [...]