MarketingExperiments have just released their Quarterly Research Journal

Mar 24, 2011

Most marketers who profit from an email send, an e-commerce site, or a lead generation landing page stop there. Why mess with success, as the saying goes. But how much money are you leaving on the table by settling for what worked yesterday? Through our research with consumer and B2B marketers the world over, we have (marketing experiments that is!) learned that companies are letting billions of dollars leak out of their sales and marketing funnel.