Loans Calculator In Javascript

Mar 6, 2008

We could see that a huge amount of SEO traffic was navigating to the calculator even though the links to the calculator were not emphasised.

We added the calculator to try and engage that traffic in order to improve CTE.

By giving customers access to the functionality that they want we hoped to keep them on the site longer and expose them to more marketing.

Even more traffic reached the calculator but CTE was unaffected.