One of the fast growing investments for years now is putting up an online store. There are a lot of items that you can sell online, from clothing, gadgets, computers, mobile phones, jewelries, books and among others. With this trend, the need of ecommerce software applications also arises to support the online business needs of online businesses in the market presently. One of the most versatile ecommerce software applications that are most prominent today is Magento Commerce. This ecommerce software application gives you control on every departments of your online business, from merchandising to promotions. What is Magento Ecommerce? Magento Commerce is an Open Source eCommerce application which means that your store and you platform has the freedom to customize it, based on the directions or the business model of your online store and also with the business’ goals and objectives. Magento ecommerce is also very scalable since you can have also the freedom to implement expansions on the years to come. Site owners can reach more customers by using Magento’s multi-store retailing functionality. Further more, the SEO features and user experience of Magento technologies will pull in more qualified customers on your online store which will evantually lead to business growth. What Magento Ecommerce has to offer? Magento is very rich in features. It comes with special tools like marketing promotions and tools, site management, multi-address shipping, product browsing, and many others that will set your online business apart. Let’s dig deeper on some of the prominent features of Magento Ecommerce. a.Site Management – with this feature you can control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed. b.Marketing and Promotion Tools -Magento’s marketing tools enables the online business owner of creating efficient variety of promotions to increase conversion rates. c.Catalog Management – with this tool you can manage the dynamic catalog through an admin interface. This includes various options in displaying items and products to be sold. d.Analytics and Reporting – this tool provides visibility into the store performance to enable actionable changes to react to your customers needs. e.Shipping – with Magento Ecommerce’s flexibility, you can tailor it to the way you ship. This tool will show you the real-time carrier rates, with support for account specific rates, flat or table rates to your customers. f.Order Management – with this tool you can view orders, create invoice/receipt and shipment records for Sales Orders, and credit memos for your customers. g.Payments – Magento is integrated with a variety of major payment gateways out of the box, as well as alternative payment methods from PayPal, Amazon and Google. These are just some of the rich features that Magento Ecommerce has to offer. With Magento ECommerce, there are no limits to creativity.