Loans Aggregator for Guernsey

Feb 11, 2010

For this project we added the Prototype and Scriptaculous javascript libraries to in order to provide some sliders and AJAX functionality for a loans aggregator for the local Guernsey loans market. The loan providers can all be configured in the sites admin interface and the customer simply selects their loan amount and term and their loan options are presented in a grid with details fo the company and their offer.

Loans Calculator In Javascript

Mar 6, 2008

We could see that a huge amount of SEO traffic was navigating to the calculator even though the links to the calculator were not emphasised. We added the calculator to try and engage that traffic in order to improve CTE. By giving customers access to the functionality that they want we hoped to keep them on the site longer and expose them to more marketing. Even more traffic reached the calculator but CTE was unaffected.

Debtbuster Loans AJAX PPC Landing Page

Oct 1, 2007

In Sept 2007 I designed a new landing page and added a number of enhancements to the application form. Primarily these were client-side enhancements based on usability. The design was never fully utilized but the application form enhancements were retrofitted to the current site. This new design was an attempt to add clearer messaging and more elements to reinforce the users trust in the site/company. This included a single core message at the top (mirroring the PPC copy in use), three simple bullet points on the left, addition of “lender logo’s” and the added prominence of the “security & Privacy” comment.